AdSimulo Moved Into The Cloud + New Pricing

AdSimulo Moved Into The Cloud + New Pricing

Dear Adsimulo Customers

Great news!

AdSimulo app has been moved into the Cloud, and with this comes many advantages:

  • Moving into the Cloud reduces IT costs and costs of future upgrades
  • No more physical servers or offices are needed to run the application.
  • So much easier for us to scale in the future depending on our needs.
  • Your data is now more secure than ever with professional cloud backups and security features. Whether we experience a natural disaster, power failure or other crisis, having your data stored in the cloud ensures it is backed up and protected in a secure and safe location.
  • Future updates will be provided at a much quicker rate so the downtime will be greatly reduced allowing you to get back to using the application more promptly.

Due to all those reasons we are reducing the prices of all future subscriptions from 1st October 2019:

  • 1 months – £290 to £270 
  • 3 months – £580 to £550
  • 6 months – £960 to £860
  • 12 months – £1800  to £1359


And students will get special discounts of up to 50% on monthly subscriptions.

Adrian Michael Godwin</br> (22.12.1958 – 30.04.2019)

Adrian Michael Godwin
(22.12.1958 – 30.04.2019)

Adrian Michael Godwin

22.12.1958 – 30.04.2019

We are extremely sorry to announce the passing of the Company Chairman and owner of Movveo Ltd.

Adrian passed away after a short spell in hospital in Hong Kong whilst on business in China. All who knew him will know that his Company was his passion for over 40 years. He was a formidable businessman who certainly left an impression with everyone who had dealings with him.

A very approachable Chairman who had a very caring side when dealing with staff members and always happy to join in social events and ensure a good time was had by all.

He will be deeply missed by his family members as well as friends and colleagues.

Adrian Smith + Gordon Gill Architects<br/> Select Adsimulo Lift Design Application

Adrian Smith + Gordon Gill Architects
Select Adsimulo Lift Design Application

Adrian Smith, the architect and designer behind the Burj Khalifa, the world’s tallest building, prepares to surpass his own record. His new Chicago based firm, Adrian Smith + Gordon Gill Architecture, is famous for their remarkable super-tall designs, notably the Wuhan Greenland Center, the 1 Dubai in Jumeirah Garden City, or the latest Shenzen-Hong Kong International Center, a 700-meter tall twisted glass tower destined to become the tallest in China. But there is another project that will make them look humble: the Jeddah Tower, previously known as the Kingdom Tower, will soon rise over the Saudi Arabian antique town of Jeddah on the Red Sea coast at a staggering height of over one kilometre!

With a total of 59 lifts, spanning perhaps even more than 200 floors, it will be one of the world’s most sophisticated lift systems. Adrian Smith + Gordon Gill Architecture first revealed images of the record-breaking building in 2011, and construction began two years later. Expected to cost $1.2 billion to construct, the Jeddah Tower experienced some delays, but it is now back on track, with its completion scheduled for next year. It will be a mixed-use building featuring a luxury Four Seasons hotel, serviced apartments, office space, and luxury condominiums. A unique feature of the design will be a sky terrace, roughly 30 meters in diameter; at level 157, when opened, it will become the world’s highest observatory. Soon, Adrian Smith and his partners will be able to proudly claim the design of the three tallest towers in the world.

Recently, the firm became subscribers to Adsimulo and started using it to design another tall building in China. We believe that AdSimulo is exceptionally well prepared to cope with the challenge of designing lift solutions for super and mega tall buildings: the Expert System can easily generate optimal “elevatoring” solutions for tenancies as large as 150 floors, and these may be stacked upon each other practically without limits. To quote Peter A. Weismantle FAIA RIBA, Director of Supertall Building Technology at Adrian Smith + Gordon Gill Architecture “Adsimulo is a great product!”. What can we add?

AdSimulo Presented in Chinese Elevator Magazine

AdSimulo Presented in Chinese Elevator Magazine

The Chinese lift industry suffers from a lack of established criteria, standards or building code for lift performance and configuration. Professor Zhu Dewen, a leading Chinese expert in lift traffic, notes: “when lift manufacturers, installation teams or maintenance providers were asked what the lift performance efficiency was, none of them could give an answer”. There are some regulations in China but only for low rise residential buildings and even those are very basic and largely outdated. Chinese architects therefore often end up being forced to work directly with lift manufacturers to perform lift traffic analysis and design especially for high rise buildings. This means that they often become forced to use a specific manufacturer even at an early stage of building design because the solution provided is often not a generic one that all manufacturers can supply.

We believe the introduction of British Lift Performance criteria to the lift industry in China would not only be beneficial because of the lack of published domestic guidance in this area but could also contribute towards the creation of China’s own guidance for high rise building lift performance.

AdSimulo, as a lift traffic analysis and simulation tool, has the potential to revolutionise the way in which Chinese architects and building designers operate because it allows them to produce, very easily and quickly, lift design solutions that are generic i.e. suitable for all manufacturers.

Adsimulo’s “expert system” enables solutions to be found that are not only compliant with British and Hong Kong codes of practice e.g. CIBSE Guide D, but also ensures that the solutions are optimal in terms of lift performance and minimum building space take. It enables the design of vertical transportation for most buildings within minutes, outputting reports on performance, a visualisation of the elevators in use and generating an industry standard generic IFC output file of the lifts ready to be inserted into the overall building BIM. AdSimulo has no directly comparable competing application and is a world leading lift design tool that has taken over six years to develop.

The article: “An introduction of British Lift Performance Criteria and a Design Software of Adsimulo” was published in Chinese Elevator magazine Vol. 29, No 06,  15-03-2018

 工程选配_British Lift Performance Criteria & AdSimulo (2.16 MB)

AdSimulo 2017 Refresh

AdSimulo 2017 Refresh

The recent major upgrade of the AdSimulo application delivers a user interface which is simpler, faster and more powerful than ever! This is the result of a usability testing campaign we ran over the last few months, and all changes introduced to the application’s web front are designed to meet our customers’ expectations and the wishes expressed throughout that process.

So, what’s new?

New Dashboard Features

Dashboard is now refreshed with a cleaner layout, distinctive information about your current subscription, and a new feature: “My Queue” – which allows a quick view and a handy shortcut to all projects which are currently being processed for you, or have been recently completed.


Goodbye to Lift Groups, Welcome Zones

One thing our testers told us was that the previously used name “Lift Group” led to confusion. The new label “Zone” is more relevant in that it addresses a zone of floors served by a group of lifts rather than that group of lifts. Wherever the older versions of AdSimulo used to display “Lift Group”, the new version changes this to “Zone”

New Floors Tab

The totally reorganised “Floors” tab now contains all information about the building’s structure which was, until recently, distributed over several different pages. This is one central space in which you can configure all building floors (across all tenancies and zones) – with settings such as name, height and population. In the same place you can now set up entrance bias, determine the location of the lobby and decide which lifts serve which floors (the latter option is only available in Simulation mode, not the Expert System).

Simpler Expert System

The Expert System has been thoroughly refreshed – its user interface is more compact and easier to use – the number of tabs has dropped from 7 to 4. One big improvement is our totally new “Floors” tab, but there’s more…


Where are the Entrances, Capacity and Speed Lists?

“Entrances” no longer exists as a separate tab, but it is now part of the “Floors” tab – where it really belongs. Similarly, we have removed “Capacity List” and “Speed List” as separate tabs – but this functionality is now available in “Zone Settings” – just next to the Transit Time and Capacity settings. The list editing functionality is also neater and error-proof.

Improved Reliability

A lot of effort has been put in to reinforce AdSimulo validation features – in the new version all incorrect data will be detected early on in the process and will cause a relevant message to be displayed to the user.

Improved Navigation

We have also added small but pleasant improvements to the navigation scheme. For example, if simulations have been completed for your project, it will open directly on the results page, not the data forms, saving you a click. Also the “New Project” wizard has undergone a substantial refresh, including a more logical order and layout as well as a new look!

Advanced User Management

This new feature is only available to customers who bought a subscription for two or more users: you can now create user accounts and assign them to available subscriptions. The process is flexible: you can have more accounts than licenses, and activate only those user accounts that are currently needed.

AdSimulo Publicised in China

AdSimulo Publicised in China

A comprehensive article about AdSimulo has recently been published in a leading Chinese magazine “China Elevator” (vol. 28 no. 14). The editors are aware that Chinese architectural firms lack adequate design tools to carry out lift traffic analysis and to design vertical transportation systems. AdSimulo offers a solution to that problem and opens a completely new opportunity for Chinese architects: with the world’s first expert system, 3D visualisation and BIM output, this revolutionary application minimises design time and provides a simple, intuitive, easy to navigate user interface with complete design capability. A good vertical transportation design not only takes the least amount of space from the building, thereby maximising the remaining area available to sell or rent but also meets the agreed traffic design criteria. The “expert system” in AdSimulo uniquely addresses both of these needs.


AdSimulo featured in the latest Elevation as a cover story!

AdSimulo featured in the latest Elevation as a cover story!

We are pleased to announce that the AdSimulo application is featured as the cover story in the latest issue of the Elevation magazine (2017/02 Issue 91). A five-page long article provides an overview of the full capabilities of AdSimulo.

Here is a quote from the magazine article:

“AdSimulo is a truly revolutionary lift design application for architects, building services engineers, lift designers and consultants. It guides the user simply and seamlessly through the steps of assembling the necessary design requirements, which can be as simple as inputting just six variables, to getting “optimal” lift design solutions (those that take the least space out of the building) and providing all the necessary design reports for the solution as well as a generic BIM model that will suit all manufacturers. Using the power of “cloud computing” combined with the word’s only “expert system” for lift design, this on-line application does everything that architects and engineers need for lift planning; reducing design timescales from days, weeks or even months to minutes.”
“The Next Generation “Lift Design Application” has arrived – Welcome to the Future!“

BCO 2014 Standard now included

BCO 2014 Standard now included

Many users often require their office building design to be compliant with the above standard. The lift traffic profiles for “up peak” and “lunchtime” are very specific as are the average waiting times required to be met. They can be summarised as follows:

  • Up Peak (Morning am):
    • 5-minute Handling Capacity: 12%
  • Traffic Pattern: 85% up, 10% down, 5% inter floor
    • AWT: 30s if ATTD <= 80s, otherwise 25s
    • ATTD: 110s if AWT < 25s, otherwise 90s
  • Two way (Lunchtime):
    • 5-minute Handling Capacity: 13%
    • Traffic Pattern: 45% up, 45% down, 10% inter floor
    • AWT: <40s

Now by just setting the relevant “dropdown” to “Office BCO 2014” the AdSimulo Expert System will only give you solutions that meet these criteria. You do need to check that the Average Time to Destination does not exceed the specified values but this is only likely to be in significant high rise buildings.

Let AdSimulo Expert Design Application do the work for you!

AdSimulo reports extended for BREEAM energy assessment of lifts

AdSimulo reports extended for BREEAM energy assessment of lifts

BREEAM (Building Research Establishment’s Environmental Assessment Method) is the world’s leading and most widely used environmental assessment method for buildings. It sets the standard for best practice in sustainable design and is used to measure a building’s environmental performance.

AdSimulo can now be used not only to define the optimum number of lifts required for a given building but also to assist in verifying that the requirements of “Ene 8 – Lifts” as specified within BREEAM Europe Commercial 2013 has been met. Energy consumption simulation results for two types of drive systems for the lifts under consideration i.e. regenerative and non-regenerative can be assessed thereby ensuring that the first credit is achieved. The second credit is down to lift specification.

An example and more details are set out below. Within the standard can be found:

Ene 8 – Lifts


To recognise and encourage the specification of energy-efficient transportation systems.

Assessment Criteria:

The following demonstrates compliance:
First Credit

  1. An analysis of transport demand and patterns for the building has been carried out by the design team to determine the optimum number and size of lifts and counterbalancing ratio on the basis of anticipated passenger demand.
  2. The energy consumption for at least two types of lift or lift strategy ‘fit for purpose’ has been estimated and the system with the lowest energy consumption specified.
    The first credit is achieved.

Second credit

Of the following energy-efficient features, the three that offer the greatest potential for energy saving are specified:

  1. The lifts operate in a stand-by mode during off-peak and idle periods. For example the power side of the lift controller and other auxiliary equipment such as lift car lighting and ventilation fan switch off when the lift is not in motion.
  2. Where lift motors use a drive controller capable of variable-speed, variable-voltage, variable-frequency control of the drive motor.
  3. The lift has a regenerative unit so that energy generated by the lift (due to running up empty and down full) is returned back to the grid or used elsewhere on site.
  4. The lift car uses energy-efficient lighting and display lighting (>60 Lumens/watt or fittings that consume less than 5W e.g. LEDS).

The second credit is achieved.

Within the reports section of AdSimulo you simply need to click on “Energy Consumption” and you will be presented with a graph and a table. An example is shown below:


Lift Speed [m/s] Capacity [kg] Decks Rating [kW] Travel Distance [m] Running Current Flu [A] Starting Current Flacc [A] Heat Output [kW] Non Regenerative [kWH] Regenerative [kWH]
1 3.5 2000 Single 56.6 88.2 141.5 424.5 24.4 35729 26819.6
2 3.5 2000 Single 56.6 88.2 141.5 424.5 24.4 35729 26819.6

This provides all the information needed to meet the requirements of item 2 for the first credit. Use of Adsimulo will automatically qualify for meeting item 1 of the first credit. The figures for kWH consumption are annual totals based on intensive use of the equipment and are for comparative purposes only since actual usage of lifts will vary greatly in practice.

Note this report also provides information for planning other services requirements such as electrical supply requirements.

Adsimulo BIM capabilities extended to handle more classes of lifts

Adsimulo BIM capabilities extended to handle more classes of lifts

The international standard ISO-4190 defines different classes of lifts, as follows:

Class I – lifts designed for transport of persons*

Class II – lifts designed mainly for transport of persons but in which goods may be carried (note they differ from Classes I, III and VI lifts essentially by the inner fittings of the car)

Class III – lifts designed for health-care purposes, including hospitals and nursing homes

Class IV – lifts designed mainly for the transport of goods (freight), which are generally accompanied by persons

Class V – service lifts (US; dumbwaiters)

Class VI – lifts designed to suit buildings with intensive traffic i.e. lifts with speeds of 2.5m/s and above

*There is a sub-classification of residential and general-purpose.

The latest version of Adsimulo launched today caters for Classes I, II, III, IV and VI. Within the application the user can now define whether they want to have a “wide” format of lift car or a “deep” format. The “wide” format is applicable for Classes I and VI. The “deep” format for Classes I, III and IV. Look for the new option drop down “Car Shape” under the “lifts” tab.

Take for example a 1600kg/21 person lift. If it is being used in an office building for intensive traffic passenger use then it would be a “wide” format car (Class VI) but, if it were being used as a goods/passenger car possibly in a healthcare or “back of house” area then it would be a “deep” format car. Illustrations of each are given below.